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A lamentable season-opener at Amberley Museum

In its own words, the Amberley Museum 'showcases and preserves the rural, transport, industrial and communications history of the south of England'. Picturesquely set in a former chalk quarry in the South Downs of Sussex, it contains a collection of historic buses, fire engines and GPO vans and a recreation of a 1920s village garage.

The Vintage Car Show—open to cars up to 1955—has always been a great event, one of few these days to attract a reasonable turnout of vintage and even veteran vehicles.

I wasn't planning to attend this year as I was supposed to be on a photoshoot in London with a Cadillac, but a problem with the car forced its cancellation at the last minute. I headed for Amberley with my unexpected free time, a 103-mile round trip from home, thinking the Vintage Car Show would be a jolly old day out.

 

Visitors: an unwanted nuisance

 

It didn't quite happen like that. After queueing for admission, I was told by an unapologetic receptionist to clear off because I hadn't prebooked my ticket online. Apparently the fact that "It said so on our website and social media," meant I was in the wrong for supposing that I could turn up, pay money and walk in like at any normal visitor attraction.

Obviously, it doesn't trouble Amberley that some people cannot or do not use a computer, or that, for my part, the nature of my freelance occupation meant prebooking was not an option. If we waste our time and money attempting to visit spontaneously, that's not Amberley's problem. "You've had a hundred-mile drive? You've been supporting us for twenty-five years? You've come here for your son's tenth birthday? We don't care, go home."

There were lots of very cross people being turned away and Amberley must have lost hundreds of pounds of revenue. With that attitude, what damage it must be doing not only to itself, but also to the wider heritage preservation movement. How many long-time supporters will turn their backs on it? How many first-time visitors have been discouraged from taking an interest in our valuable industrial past? We want museums like Amberley to thrive but, so long as it holds its visitors in contempt, it deserves to fail.

 

A Hollywood star car and Victorian voiturettes

 

Negativity aside, I found an alternative route into the show. It was notably smaller than in previous years, but a turnout of around a hundred cars was plenty to justify the visit. Cars of the vintage era and earlier might have been better represented, but one outstanding exhibit was a fetching 1929 Lagonda Two-Litre 'Honeymoon Coupé', one of two survivors. A pair of Willys-Knights, a 1926 phæton and a 1931 Model 87 sedan, were conspicuous for their rarity. The sedan was a particularly glamorous attendee, having had a prominent rôle in the 1967 film Bonnie & Clyde.

Season-opening shows have the advantage of witnessing the débuts of cars which have been restored and completed during the winter, and two in particular stood out. Simon Smith's 1938 Oldsmobile sedan is a fine patinated example. It came to Britain in 1945 but has only just returned to the road after he recovered it from a garage in Essex where it had languished for 30 years.

Regular attendee Gordon Cobbold gets credit for exhibiting not only his 'oily rag' 1927 Austin 12/4 Windsor and his 1911 Austin 18/24hp tourer, but also his 1899 Benz Velo, which was one of the first cars registered in Wales. The Benz headed a trio of veterans including a 1902 Oldsmobile Curved Dash and John Wilton's 1899 De Dion Bouton Type D vis-à-vis, another débutante which had spent fifty years off the road.

To end on a happier note, I overheard one young boy remark how beautiful all the old cars were, so there's hope for future yet.

Words and pictures: Zack Stiling
 

Pubblicato:
mercoledì aprile 5th, 2023
Philip J.
09 Aprile 2023, 11:05
Values

Preserving the heritage and ambience of Amberley
Ensuring high standards of collection care
Providing an engaging visitor experience for both adults and children
Being adaptable and supportive
Encouraging learning and discovery
Becoming a sustainable organisation and lowering our carbon footprint
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Tony Press
06 Aprile 2023, 05:16
I am a Diploma Graduate in Mechanical Engineering from an Institute of Technology some 75 years ago so I am a person of advanced age and unfortunately do not understand the below comment -

Tony Press unwittingly obliges the university graduate he seeks to mock by falling into the trap of inclusive language: "the person of advanced age".


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Keith K. Kuehn
05 Aprile 2023, 23:34
Can't agree with you all more! Myself, I'd be going away never to return, and not only that, be telling all my mates not to bother either. And to add another thought, why are so few pre-WW1 cars at shows? I'd rather be driving mine, but in my opinion, cars of that vintage should be let in for nothing! As for me, if I do take one to a car show, the show is free for all. Then I let kids sit in the car, toot the honker, even try to crank it over. What a shame you had such difficulty.
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John Bates
05 Aprile 2023, 16:34
You are not the first and certainly will not be the last to be turned away from a show. I have been turned away for being 'late', having been held up by road closures and diversions, a marching band, and traffic lights out of action.
I suspect that the insistence upon pre-registering is due to perceived insurance requirements. Organisers seem desperate to conform to notions received via the internet, rather than, perhaps, from the insurer itself.
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Tyrone Hopes
05 Aprile 2023, 16:13
I don't imagine it would be anything to do with the imagined 'recent university graduate'. More to do with a general inability to understand the dynamics of event management Post-Covid. Remember during the Covid emergency everyone had to book ahead to attend. I had a similar shock last year when attending VSCC Silverstone event, though everything was well-mannered and very polite. I hadn't downloaded a pre-booked ticket, so had to wait 50 minutes in a queue (one operative only) to purchase a ticket. It was annoying as three races had run by the time I had got in. Many others in the queue decided to just give up.
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Nigel Wright
05 Aprile 2023, 09:09
Tony Press unwittingly obliges the university graduate he seeks to mock by falling into the trap of inclusive language: "the person of advanced age".
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Tony Press
05 Aprile 2023, 06:52
I hope you didn't pay to get in !

How do they think they will attract the person of advanced age who is interested in early motors and uninterested in having anything to do with computers.

Most likely organised by a recent university graduate :-)
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