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Hershey’s Cream-O-Pop car

Hershey’s Fall Meet of 2022 lies behind us, as does that long, hot summer of 2022. But we did have to think about both of them upon seeing this picture.

That lovely little thing appears to be an ice cream van and ice cream equates with summer here, so that association is obvious. But take a slightly closer look at the car’s sides and bonnet. This delivery van is carrying Cream-O-Pop ices: “Delicious ice cream coated with Hershey’s Cream-O-Pop pure milk chocolate”. Yep, apparently a chocolate coated ice cream popsicle was another Milton Hershey idea, some 60 years before the Magnum ice cream was ‘invented’!

 

An American Austin

 

The car is an early 1930s American Austin Model A delivery van, we believe, which is an interesting piece of automotive history on its own. These cars were what their name implied - Austins made in America - but there was a bit more to them than that. Mechanically, not too much was changed, but the streamline styling was unmistakably American, and a Russian immigrant (and count) named Alexis de Sakhnoffsky was responsible for their design…

Anyway, the thing that had us wondering was: how did they keep it cool? The van isn’t particularly big and we guess its complete load area may have been taken up by cooling equipment...

 

(Words Jeroen Booij, picture archive)

 

Pubblicato:
martedì ottobre 18th, 2022
Larry Lewis
18 Ottobre 2022, 17:42
Such a truck would be cooled by a block of dry ice. The "Good Humor" ice cream trucks that drove around residential areas when I was young all had blocks of dry ice; there was no other refrigeration equipment. The trucks that I recall were 1950s Fords with an open cab and no door on the right-hand side so the driver could easily step out and take what you wanted from the freezer compartment that had doors on both sides.
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John Bates
18 Ottobre 2022, 17:35
How was the ice c ream kept cold? have seen enough old American films to know that the ice box was a common domestic item. Householders bought a lump of ice, presumably from a delivery van, and put it in the box to keep food cool. Same system in the van?.
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Michael Schlenger
18 Ottobre 2022, 09:01
"Streamline styling" probably alludes to the horizontal louvres in the engine hood. Well, that was just a common design feature making a small car look a bit longer. For example, Stoewer from Germany also used it with it its front-drive model V5 introduced in 1931 (photo by courtesy of Helmut Kasimirowicz, Düsseldorf).
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